Touring Bird

Traveling to new places is fun and exciting—but for a lot of people, planning what to do once you’re there is not. It often involves hours of research, reading dozens of travel guides and blogs across the web, sifting through reviews, compiling your own lists, comparing prices and offerings, and asking friends and family for recommendations. No one wants to waste precious vacation time on disappointing experiences or miss out on the best ones. There has been a lot of progress in the travel industry to make the flight and accommodations booking process much better, but there is still a big user need for great tools that aggregate tours and activities across providers. So, in late 2017, a small team of us within Area 120 (Google’s internal incubator for experimental ideas) set out to build a new tool that addresses this need, helping people find the best tours and activities across multiple providers.